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Are You Handing Your Competition Business At Trade Shows?

Invest In Process Before You Waste A Penny On Tactics

You hear it over and over again: the definition of madness is repeating the same behavior over and over and expecting different results. Yet the following is what I witness pretty much every day. I see solo entrepreneurs, non-profits, local governments and even $30+ million dollar/year businesses caught up in the attention phase of marketing. They continually spend their marketing dollars trying to attract traffic and attention yet they have little or no process to convert that attention to actions, sales, or hires. So, inevitably nothing happens, they conclude that the tactic they spent money on doesn't work and throw money at something else to attract more attention. The same thing happens, they conclude that tactic doesn't work so they continue the search for a new shiny thing.

So what do you do?

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